Uyo Okebie-Eichelberger

In 2009, when Uyo Okebie-Eichelberger stepped into the world of motherhood with the birth of her daughter, she faced a startling and disappointing reality: the world of nursing bras was a bleak landscape of unattractive, overpriced garments that belonged to a bygone era. Frustrated by the lack of stylish, yet affordable maternity wear, Uyo experienced a groundbreaking epiphany. Determined to revolutionize the maternity fashion scene and address the gap in the maternity wear market, Uyo leveraged her Duke MBA and boldly traded her high-profile job as a brand manager for Kraft Food's iconic Mac & Cheese to embark on an audacious entrepreneurial journey. This marked the birth of a new era in maternity and nursing wear, led by Uyo's vision and unyielding spirit.

In 2010, Uyo launched her first brand, You! Lingerie, a pioneering brand offering chic maternity and nursing intimates and sleepwear designed for fashion-forward moms. This venture marked the beginning of her ascent as a serial entrepreneur. She expanded her portfolio in 2014 with Preggo Leggings (www.preggoleggings.com), introducing stylish, supportive maternity and postpartum leggings. Her entrepreneurial spirit soared further in 2020 with the launch of Ashmi & Co. (www.shopashmi.co), a luxury brand offering unique, designer clothing and accessories for infants and babies, celebrated for their style and quality.

Starting from the humble beginnings in the basement of her home, her brands are now housed in a 8000 square-foot warehouse and office space, symbolizing a remarkable growth in her business. Uyo's relentless drive and innovative spirit have not only reshaped the landscape of maternity wear but have also established her as a formidable force, taking the industry by storm with her trendsetting products and unparalleled business acumen.

Currently, Uyo Okebie-Eichelberger serves as the President & CEO of Made With Love Brands (www.MadeWithLoveBrands.com), the umbrella company for her brands. Under her leadership, the company has evolved into an international seven-figure empire. Her brands have gained recognition in major news outlets and TV shows, including The New York Times, HLN Morning Express, Glamour Magazine, Cosmopolitan, The Huffington Post, CNBC, The Today Show, E! News, OMG!, The Daily News UK, Pregnancy & Newborn, American Baby, and Fit Pregnancy. Her products are sold online and in various retail stores across continents, including renowned retailers like Nordstrom, Maisonette, and Macy’s.

Residing in Roswell, a serene suburb of Atlanta, with her husband and their two children, Uyo cherishes her role as a mother above all. Her journey reflects her commitment to empowering mothers with style, comfort, and quality through her innovative brands.